CARE Market Research was founded on a simple belief: decisions about older adults should be informed by older adults themselves.
Founder Nadine van Dongen, saw through her research company Patient Intelligence Panel – PIPHealth (www.piphealth.com) that many healthcare and social care services were designed using assumptions rather than lived experience. Older people’s perspectives were often missing from research, despite being the very people most affected by those decisions.
CARE Market Research bridges that gap.
We work with healthcare organisations, senior living product and service providers, tech companies, researchers, and policymakers to bring the voices of adults aged 60+ directly into service design, strategy, and innovation. Through thoughtful conversations, accessible research methods, and ethical engagement, we gather insights that go beyond data — revealing what truly matters in later life.
Our approach combines professional research practice with a deep respect for participants. This allows organisations to better understand needs, build trust, and design services that are practical, inclusive, and meaningful.
By listening to experience, organisations can make more confident decisions — improving outcomes for both providers and the people they serve.
Together
Engagement Quality
High standards in participant interaction.
Empathy
Research Accessibility
We prioritize accessible research designs that cater to the needs of older adults, ensuring inclusivity and reliability in our findings.
Relevant product & service design
Actionable Reporting
Our reports are designed to provide clear, actionable insights that help organizations make informed decisions based on qualitative data from older adults.
Expertise in Engaging Older Adults:
At CARE Market Research, we specialize in conducting thorough and ethical research with older adults, ensuring their voices are heard and valued in the decision-making process. Our methodologies are designed to foster trust and encourage participation, leading to rich qualitative insights that inform our clients’ strategies.
Tailored Research Solutions:
We offer customized research services that cater specifically to the needs of healthcare companies, senior living providers, and other organizations focused on the older adult demographic. Our approach is flexible, allowing us to adapt to the unique requirements of each project while maintaining high standards of quality and integrity.
Ethical Engagement Practices:
Our commitment to ethical engagement means that we prioritize the well-being and comfort of older adults throughout the research process. We adhere to strict ethical guidelines, ensuring that participants are treated with respect and that their contributions are used responsibly to drive meaningful change.
Actionable Insights and Reporting:
We provide comprehensive reporting that translates research findings into actionable insights. Our reports are designed to be clear and concise, enabling our clients to make informed decisions based on reliable data and feedback from the older adult population.
Collaborative Research Partnerships:
At CARE Market Research, we believe in the power of collaboration. We work closely with our clients to understand their goals and challenges, fostering partnerships that enhance the research process and lead to successful outcomes. Together, we can create impactful solutions that benefit older adults and the organizations that serve them.
Innovative Research Methodologies:
Our innovative research methodologies incorporate the latest technologies and best practices in qualitative research. We utilize a mix of interviews, focus groups, and surveys to gather diverse perspectives, ensuring a comprehensive understanding of the needs and preferences of older adults.
Commitment to Accessibility:
We are dedicated to making our research accessible to all older adults, regardless of their background or abilities. Our research designs consider various accessibility needs, ensuring that every participant can engage fully and contribute their valuable insights.